Yilin Wu
MBA in Business Analytics and M.Eng. in Media. Project Manager, Business Intelligence Consultant, and Business Analyst in both software and hardware industries. Certified with PMP, PMI-ACP, PMI-PBA, NPDP, Data Analytics, and Audio Engineering credentials.
"If you are always trying to be normal, you will never know how amazing you can be."
- Maya Angelou -
Education
2021
↑
2020
Hult International Business School | Dubai, UAE
Master of Business Administration (MBA) in Business Analytics
- Competition - Hult’s Got Talent Regional Qualifier (Dubai) – 2nd Place
2018
↑
2017
Baruch College, The City University of New York | New York, US
Graduate Certification in Contemporary American Business Practices
2016
↑
2014
National Taiwan Normal University | Taipei, Taiwan
Master of Engineering in Graphic Arts and Communications
EXPERIENCE
Present
↑
2023
2023
↑
2021
HSBC | Taipei, Taiwan / Shanghai, China
Sales Management Executive - Global Private Banking and Transformation
FDM Group | Shanghai, China
IT Consultant - Business Intelligence and Business Analysis
2020
↑
2018
inMusic Brands | Taipei, Taiwan
Project Manager in Manufacturing - Product Development
2015
↑
2009
TVBS Media | Taipei, Taiwan
Broadcast Engineer
CERTIFICATION
PMP (Project Management), PMI-ACP (Agile), PMI-PBA (Business Analysis), NPDP (Product Management), WBSA (Business Planning)
Testimonials
Ryan Wang
Director at inMusic Brands
Yilin was an enthusiastic manager, a powerful motivator, and a talented creator at inMusic. He successfully managed various projects including DJ and consumer electronics products. When gathering ideas for new product features, he never seemed to run out of his passion. Yilin was one of the most creative members I had ever met.
I had the pleasure of working with Yilin for over two years at inMusic Brands. His dedication and enthusiasm helped drive our products to market. He played a large role coordinating with a wide variety of cross-functional departments including our production team and the contract manufacturers. He has my highest recommendation.
Alexander Bibeault
Product Developer at SharkNinja
Business Analyst at HSBC
Yilin is a creative thinker initiating project trackers with data visualizations. He was diligent at teamwork, highly developed intuitive sense, and respectful towards his peers. Yilin's ability to go out of his way to help others has made him stand out. He made the transition smooth and successful.
Hardware Product Portfolio
• iON AUDIO (Consumer Electronics) • Numark (DJ Equipment)
(2018-2020)
CASSETTE BOOMBOX
Compact Speakers
(50-200 WATTS)
This product category stands out as the most lucrative in my portfolio, thanks to our "fast follower" strategy.
Maintained low R&D expenses by swiftly adapting to market trends, resulting in a high return on investment.
KEY RESPONSIBILITIES
- Orchestrated development phases including DVT, EVT, PVT, and MP.
- Oversaw mechanical, electronic, and compliance development, collaborating closely with our US-based teams in ID design, QA, and marketing.
- Managed the entire product lifecycle from inception to EOL (end-of-life).
- Prioritized cost reduction initiatives across manufacturing, technical design, and compliance areas.
ION AUDIO - SOUND STONE 2 |
ION AUDIO - PROJECT ROCKER |
ION AUDIO - GLOW STONE |
ION AUDIO - GLOW STONE SOLAR |
ION AUDIO - EXPLORER FX |
ION AUDIO - TIKI SOUNDS |
ION AUDIO - PATIO MATE |
ION AUDIO - SURF FM |
ION AUDIO - PARTY BOOM FX |
ION AUDIO - Game Day Lights |
ION AUDIO - PathFinder 3 |
ION AUDIO - PathFinder 4 |
ION AUDIO - SPORT XL |
ION AUDIO - ADVENTURER |
ION AUDIO - SPORT |
ION AUDIO - PARTY ROCKER MAX |
ION AUDIO - BLOCK ROCKER SPORT |
ION AUDIO - EXPLORER EXREME |
ION AUDIO - POWER GLOW 200 |
ON AUDIO - BLOCK PARTY ULTRA |
NEW PRODUCT INITIATIVE
Explorer FX is a standout product stemming from my original proposal, as showcased in the accompanying presentation slides.
Utilizing a combination of text, graphics, and video, I effectively communicated the concept and vision behind Explorer FX to stakeholders and potential customers alike.
Skills used: Video Editing (Adobe Premiere Pro, Final Cut Pro)
ION AUDIO - EXPLORER FX |
PA SPEAKER
(250+ WATTS)
Our PA Speaker line embodies a "cost leadership" strategy, delivering high RMS output at a competitive price point.
Navigating budget constraints posed various challenges, including maintaining quality assurance and control, selecting reliable suppliers, tailoring features to meet market demands, and addressing non-functional requirements.
ION AUDIO - TOTAL PA PREMIER |
ION AUDIO - POWER GLOW 1500 |
ION AUDIO - TOTAL PA SUPREME |
ION AUDIO - TOTAL PA GLOW 3 |
ION AUDIO - PRO200BT |
TURNTABLE
NUMARK x SUPREME PT01USB |
A staple in our product lineup, turntables fall under the "cash cow" category, boasting a long product life cycle.
The focus remains on cost control, particularly in maintaining compliance standards and managing mold/tooling renewal expenses.
DJ
EQUIPMENT
Targeting entry-level DJs.
To carve our niche, we strategically target customer segments distinct from those pursued by our major competitor, Pioneer DJ.
NUMARK - SCRATCH |
NUMARK - MIXTRACK PRO FX |
NUMARK - MIXTRACK PLATINUM FX |
NUMARK - DJ2GO2 TOUCH |
ION AUDIO - STREET ROCKER |
ION AUDIO - BOOMBOX DELUXE |
ION AUDIO - RETRO ROCKER |
Our positioning strategy for the Cassette Boombox focuses on differentiation to capture a broad consumer market.
Through an experimental product series, we successfully garnered a significant market share in 2019.
Cassette Boombox
The Boombox Deluxe, a standout product from my original proposal, encapsulates the envisioned features and concept.
The presentation slides and graphics as my new product idea pitch on the left side.
ION AUDIO - BOOMBOX DELUXE |
Skills used: Image Editing (Adobe Photoshop)
NEW PRODUCT INITIATIVE
HSBC China
MVP OF Global Privat Banking
Initial launch to operate the department with wealth management platforms, e.g. investment trading systems, customer management apps, and business intelligence tools, etc.
SOFTWARE PROJECT
ION AUDIO SOUND XP
The 1st mobile app of ION Audio controlling functions of the speakers, e.g. TWS link, EQ control, FM/AM radio, etc.
DATA ANALYSIS
Google Analytics and Data Studio
Executive dashboard for a moble game, Flood-It, by using Google Data Studio and Google Analytics.
Power BI
Interactive dashboard for a staffing agency created by using Power BI.
*All data is masked
Python
Python for a huge quantity of data as big data analysis. Click the button to assess the reports on Github.
JIRA & EXCEL DASHBOARD
for HSBC’s Global Private Banking, Transformation, and Citi’s Agency & Trust Services.
*All data is masked
EXCEL Dashboard
JIRA Dashboard
Enthusiasm And Passion Make Things Happen
